loco_moco's Blog

You just gotta wonder about the state of America's ad industry when they come out with something like the "Bonified" Chicken ad that's running currently.

Y'know, the one that says "Bonified" chicken is the best, and if it's "Bonified" chicken, it's gotta be from the, let's say, Pluckin' Good Chicken fastfood emporium.

Some words need to be employed with discretion, pronounced carefully, and used only in a context where the risk of miscomprehension is minimal.  Words such as "Uranus" and "niggardly" are examples.  "Bona fide" is another.

Under the circumstances, it would've been more prudent to pronounce this particular word as "bonn" - a - fide rather than the way they chose, "bone" - i - fied. 

As a result of their unfortunate choice, I just can't shake a particular mental image -- one fueled by media reports of just what sorts of shenanigans allegedly occur in the backrooms of fast food places, and compounded by speculation as to whether the underpaid workers are back there adding a 12th. secret spice to the chickens, and just how they might be accomplishing that!

"Hey, it's almos' time for the dinner rush.  Better go in back and bonify us a bunch  mo' chickens so we ain't caught short."

You can try that "Bonified" chicken if you want.  Me, I'm sticking to the boneless chicken fingers ... oops, hold on, let me rethink that one too.  After all, who knows where those fingers've been?