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by BeckLomax from Virginia

Last Post 54 days, 22 hours Ago


McDonald's...Member of the Red Guard!
Jul 5, 2008 | 9:55 PM
Category: News
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Saturday, July 05, 2008 McDonald's Hates It When America Wins

Shamelessly pandering to Chinese nationalism, the McDonald's corporation has chosen a slogan for a massive marketing campaign within China: "Wo jiu xihuan Zhongguo ying," which roughly translates as, "I LOVE IT WHEN CHINA WINS." This campaign is objectionable for 3 reasons:

1. There's a difference between national pride and nationalism; this slogan flat-out panders to the worse elements of Chinese nationalism, which is a weird emotion to exploit in order to sell junk food.

2. Everyone in China understands that goal #1 during the Olympics is to beat the United States in the medal count for the first time ever. That's a perfectly reasonable goal for the Chinese, but an odd goal for an American corporation.

3. Olympic competition between China and Western countries is in reality a competition between two approaches to the organization of athletic excellence. In the U.S., Japan, Europe, and elsewhere, athletes are amateurs who work day jobs, and do their sport out of love for the game. In China, children showing athletic promise are taken from their parents and placed into grueling training camps where they are forged into world-class athletes at the expense of their childhoods, families and, often, their futures. If athletes want to quit, they and their families are threatened with not being able to find work or worse. Read more about it here. By bolding saying that they want China to win, McDonald's is in fact advocating the Chinese system of Communist Party-enforced, work-camp style training over the voluntary for-the-love-of-sport approach in the West. Why is McDonald's doing this? It's obvious: They want to sell junk food to China by pandering to nationalist feelings. But once this gets out, how will the knowledge that McDonald's "loves it when China wins" affect nationalist feeling here in the United States?
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Member Comments Total Comments: 5
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AveMaria22 read my blog
Jul 6, 2008 | 11:39 PM

Hey...business is business. If the McDonalds was in Germany they would advocate for Germany; in Timbuktu the same and on and on. What's the beef? You don't have a complaint. Go down to your local McDonalds and have a pro american burger. Sheesh!
fm09216 read my blog
Jul 7, 2008 | 7:47 AM

Your name caught my interest because it is such an unusual last name. I knew some people who use to live in Maryland with that same last name. Do you have any realtives livinging in Huntingtown Maryland or 20 or so years ago lived in a small area called Capitol Heights Maryland? Just wondering due to the same last name. Thnaks, fm09216
BeckLomax read my blog
Jul 7, 2008 | 7:29 PM

1. I'm a McDonald's (NYSE: MCD). As such I have greater claim to voice my opinion into their business practices.

2. I don't eat their food as it lacks the type of nutritional value that I prefer. Nevertheless, I hope that other people do since it lines my pocket.

3. As a follower of Ayn Rand, I see no dichotomy in my juxtaposed comments!

4. China competes unfairly (via slave labor, dangerous manufacturing processes, etc) in the world market at the expense of fair players. If a US company supports China in words or deeds, it subsequently promotes China's unfair practices at least tacitly.
BeckLomax read my blog
Jul 7, 2008 | 7:32 PM

fm09216,

Sorry. No relation there. I'm certain. Nevertheless, for $50, I can be whoever you want me to be for an hour. ;-)
fm09216 read my blog
Jul 7, 2008 | 8:56 PM

Thanks kindly for clearing up the last name, ref: relationship.
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BeckLomax

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Member Since: 12/30/2007


 

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